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  • Michelle Shimmin

What Does a Culture Within a Practice Achieve?

Part 1: What’s Your Why?



I often say... If passion is involved, it’s not high pressure sales!I love Richard Branson’s philosophy in and leadership. He’s an investor, an author and a philanthropist. He founded Virgin Group, which now controls more than 400 companies and he’s worth more than 4.1 billion dollars.


“When you believe in something, the force of your convictions will spark the interest of others!”


I challenge you to find your why and what your belief is within your practice and inspire passion and conviction among your team members. THIS IS WHAT WILL SET YOUR PRACTICE APART AND CREATE THE CULTURE THAT FACILITATES REMARKABLE REPUTATIONS AND GROWTH.


o The Effect of Why

o A point of reference for everything going forward

o Make more intentional choices


Any practice can explain what they do and how they are different: The WHY is the thing that inspires.


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