Updated: Feb 27, 2019
Welcome to 2019, Masterminds! Let's kick off your year with an office culture rich in confidence and excitement, especially when asking for reviews!
Does your orthodontic practice struggle with this? Have your reviews gone stale or do you miss opportunities to grab that happy patient for a review? Let's start the conversation and break down a few tips + tricks, to get your team on-board:
There’s no better way to ask for, and get, reviews than to do it in person. The person-to-person request is incredibly effective, particularly if it's the team member asking a patient whom they have just spent one-on-one time with. We’ve found that having your team members asking patients and parents in person can garner you three to five times the reviews than asking by way of an office email blast!
Asking for reviews takes the entire team. It could be the front desk that overhears a parent talking to another parent about their stellar experience with your orthodontic practice. Or, it could be the clinicians that work on a patient that shares their excitement about treatment. Either way, THESE are golden opportunities that your team should be on the "lookout" for... If you hear something positive, celebrate it with them and say... "We'd LOVE it if you would share this experience with the online world!" "We need more patients like YOU!"
Scripting, scripting, and practice! Asking for reviews can be out of someone's comfort zone, BUT we need to change that fear by implementing scripting (like above) to help ease the "guessing" aspect of how to do it. So discuss examples and ways to ask for reviews as a team, then setup some basic scripting and practice it as a team!
The benefit of a morning huddle. During the morning huddle, have your team identify "happy" patients, teen patients that love to Instagram and post about their treatment already or even the patients who have their debond scheduled... ALL of these are great options, so identify yours and that will prepare the clinician and the entire office team to be ready to capitalize on asking for these reviews each day!
A motivated team is a productive team. You can never go wrong with a good old fashion cash or gift card reward system! Setup a FUN contest between the team members. Draw names each quarter or every month! Be sure to CELEBRATE each and every "ask" and successful new review from your team. Over time this will get easier for them and become second nature, especially when they feel celebrated!
What are some of YOUR orthodontic practice tips? Do you offer a review contest for the patients who provide a review? Do you do an employee contest and what's the prize?
Be a part of the conversation!
We believe in the power of collaboration and invite you to contribute thoughts, ideas,