Assigning a ‘point person’ to lead your marketing efforts will help maintain organization and accountability. This does not mean this person will manage or be responsible for every activity or event. This person is your Marketing Lead to make sure deadlines are met, budgets are kept, and updates are accurate. Depending on how solid your systems are, this can be a person holding another position within your practice. However, keep in mind, the average dental practice requires 10-20 hours of marketing work per week.
- This person should be knowledgeable and passionate about building value for you, your practice and your treatment modalities.
- Write into their job description each aspect of marketing for which they are responsible.
- Communicate key measures for success and check in monthly to ensure that expectations are being met.