One of the most costly statements we hear in the practice, is "we've always done it this way." What if your efforts stay stagnant because you aren't evaluating the efforts and maximizing the potential ROI with each and every dollar you spend. Marketing meetings to brainstorm ideas for growth and continued momentum? Calendars and scheduled efforts, planned out ahead of time for efficiency? Marketing companies to increase online traffic and paid advertising in a saturated market?
What are some of the ways YOU track marketing success? What are some of your hurdles and how can we help?
(titled, 'Make Your Marketing Dollars Work for You')